90% of global health research & innovation goes to support 10% of the world’s disease burden.

What about everyone else?


We need better medical products in infrastructure-constrained settings. Patients and doctors in the hardest-to-reach areas of the world cannot be served with the same designs, approaches, and assumptions as traditional medtech markets. They deserve products that are thoughtfully designed for their unique considerations and needs.

Ethonova is a medical device company expanding access to appropriate medical technologies in developing countries. We do that by designing, developing, and distributing appropriate medical devices that transform care in underserved markets. Our vision is a world where medical technologies can reach and be relevant for everyone.

What we believe

Access, not just revenue

Our primary goal is to ensure that the largest number of patients that would benefit from a device or technology, can access it.

more appropriate, Not just cheaper

Cost is the entry-level barrier that drives inequality in global health outcomes, but it’s not the only reason that innovations don’t reach all the patients they could. Ethonova strives for both affordability and appropriateness in our designs.

build the ecosystem

Medical devices need an ecosystem of support services to succeed commercially: infrastructure to train users, conduct device maintenance, distribute products, and comply with regulations. That infrastructure is difficult and expensive to build alone. We want to support an ecosystem of innovation that enables access for everyone, no matter where they live.

the metrics matter

What we measure says a lot about what we value. We are committed to measuring and communicating not just revenue, but the human impact of our products, and making decisions that prioritize that impact.


Our mission is to design, develop, and distribute appropriate medical devices that transform care in underserved markets.


Who we are

Created out of the medical device incubator TheraNova, Ethonova is a 501(c)(3) social impact organization that aims to transform how medical innovations reach emerging markets. As part of the TheraNova ecosystem, Ethonova has access to cutting-edge IP, advanced medical device development experience, and world-class big data and technology expertise in Silicon Valley.


Ready to help?

Contact us